Facebook originally began as a small social network designed at the college level, and has since grown into a multi billion dollar company that has become a major part of many people’s lives. As Facebook grew many people and companies began to see how it could function as a powerful advertising tool.
Unlike traditional advertising, Facebook is a way that companies can actually interact with customers. Facebook advertising allows a level of two way communication that was impossible before the internet became such a driving force in the world. In the past advertising meant paying for a billboard, newspaper ad, or even a commercial and telling a customer about your company. Advertising through Facebook has changed the game by allowing companies to engage in back and forth communication, as well as to direct ads targeted at a specific demographic. Since Facebook collects information about those who use it, they can easily help you to create a custom advertising campaign designed to reach people most likely to be interested in your company.
To implement an effective marketing strategy it all comes down to ensuring people’s engagement through the use of strong content writing and other techniques. One of the biggest benefits of using Facebook to advertise is that they will usually allow you to create a company page for free as long as you have a personal account with them. This will allow you to get a feel for what it is like to be able to interact with people in a social media setting, so that you can see how beneficial it can be for your advertising campaign. Once you see the benefits you can then contact Facebook about paying them for targeted advertising.
Another major benefit of using Facebook for advertising is that it can be substantcially less expensive than other forms of advertising. Because you are using targeted ads you will only be advertising to a much smaller number of people than a typically advertising campaign would reach. Because of this they generally charge less than you would end up paying for another type of ad. While reaching less people might seem concerning, when it comes to advertising quality is far more important than quantity. By reaching out to people that are the most likely to be interested in your company, Facebook gives you the best chance at successfully attracting new customers.