Facebook advertising can be a cost-effective way to attract new people to your business page. As more and more advertisers are making use of Facebook ad, the challenge is for businesses to make their ad campaign stand out from the crowd. To truly gain the most benefit from Facebook advertising, you’ll need to spend time and resources to analyze, test, monitor and change your ads.
Perhaps the greatest challenge with advertising in Facebook is increasing the performance and your ad campaigns. This only means that you want to have as many “Likes” for as little investment as possible. To help you win this battle, here are seventh tips at effective Facebook advertising.
Images are perhaps one of the most essential elements of your Facebook ads. You want to draw Facebook users away from scanning through their news feeds, so your images must be striking enough to get their attention. If your image effectively portrays any of these, it will significantly increase the efficiency of your ad campaigns.
If you have successfully captured users’ attention through your outstanding image, make sure your headline will draw them in. As in any other ads, your Facebook ads must have headlines that can entice readers to click through or read more.
You can use this basic human motivation to maximize your ad campaigns. History proves that marketing works better with motivations, and Facebook advertising is not an exemption to this.
Any business owner who is familiar with marketing knows just how important targeting is. And this is where Facebook has proven itself more effective than any other medium. Use this feature to your advantage and make sure your create ads that will hit your target consumers.
Facebook is full of activities. People receive contents through Facebook at unprecedented rates, and to make sure that your ad campaigns maintain their impact, it’s important to keep them always fresh.
If you’ve already mastered the tips above, don’t think your job is already complete. You still need to create a landing page that has the same theme as your ad. If you’ve created a funny ad, make sure you continue the humor through the landing page.
Facebook works well on many levels, it is not always the solution for all your marketing needs. Direct purchase via Facebook advertising, although it works for some retails and products, is not a highly recommended strategy for businesses. Study carefully where Facebook will successfully fit into your prospect consumer’s buying cycle (education, awareness, etc.) and calculate its effectiveness based on that.
It is no wonder that Facebook ad revenue was estimated to reach over $1.2 billion in the past years. The record shows that when businesses manage them properly, Facebook ads are great cost-effective ways of tapping into the 500 million users of Facebook. Do the seven tips explained above, andsoon you might find yourself in a sea of great opportunities.