I want to talk about the effectiveness of videos as it relates to marketing when I saw the latest statistics I was surprised to see just how effective video marketing really is. Did you know your website is 50 times more likely to appear on the first page of search results when is has a video? 52% of professional marketers point to video when asked what type of content yields the best return on their investment. Over a third of the Internet traffic today is video related, it’s projected that by 2017 that number will climb to 74%.
So why is video so effective? One study mapped the eyes of users during search engine results and found that the video results got the most attention. Simply because of the thumbnail, it catches the eye. this is something most of us experience on a daily basis and just don’t even realize it. Adding a video to your email marketing can boost your open rate by 20% simply having the word “video” in the subject line boosts your rates by 19% increases your click-through rates by 65% and reduces unsubscribes by 26% 90% of online shoppers of a major retail website found videos to be helpful in their shopping and buying decisions retailers find that products that have videos sell way more than the ones that don’t in fact a product video makes a shopper up 5 times more likely to purchase just because the video, it engages them it instills confidence in their purchasing decisions considered the time an explainer video can save your sales staff or the time a trouble shooting video can save your tech team employee orientation or workplace safety videos they can yield a host of benefits beyond freeing management of the arduous obligation of training it’s a trend, you have to make the decisions are you gonna go with it? or are you gonna do what you’ve been doing already?